3 painful transitions of the brick & mortar generation to digital age (128)
‘Change is inevitable, growth is optional’ ~ John Maxwell
Every generation strives for a better and less burdensome life. The challenge is often mental and emotional to accept the new way of doing things.
No one wants to lose time and money going from brick & mortar to digital just in case the transition doesn’t work.
1. Transition is often the enemy of gatekeepers that are in denial
“We’ve always done it this way” is their fallback line
The moment someone suggests a new way, perhaps a better way, the gatekeepers rally and remove the agitator ASAP
Often these gatekeepers were once successful to bring new ideas to the table, but they stopped growing.
Over the last 100 years… Railways, highways, affordable housing, suburbs, city centres, education systems were some of the greatest transitions from rural living.
The transition took millions out of poverty..
THE DIGITAL AGE IS MAKING HEADWAY AND PROMISING TO TAKE BILLIONS OUT OF POVERTY
The transition seems to feel the opposite, especially to the gatekeepers that are losing time and money
2. Transition from what we accepted as entertainment to a new way of living is beyond the regulators
From the simplicity of the Compact Disc to Smart Phones we weren’t prepared for such disruption in the workplace
The clash between the industrialist mindset to the digital nomad is happening
I managed shopping centres in the early 2000s and Brick & Mortar were the ultimate cash cow. As a Centre Manager I loved being in my office of an afternoon and getting an MSN message at the corner of my screen from one of my three kids saying “Hi daddy”
Digital was all about entertainment, convenience and fun, that is it… UNTIL NOW
Now, brick & mortar retail, office space, how we visit our doctor, education, where we live is all in transition.
3. Transition will cause grief to those too proud who refuse the new world
Wether it’s a new way of doing our job, the way we design cities, the digital age is here to stay until something else disrupts our way of life.
If we accept and make the transition we will benefit by the opportunities it presents.
If my 93 year old mother caught the transition before she past in 2017 so can we.
My 93 year old mother found the digital world painful but loved the human spirit that keeps developing. I’d visit her weekly and sit with her keeping her up to date with the world while I tapped into her past.
I’d write mums stories on Facebook as posts connecting my generation with stories of the past. I told mum that complete strangers liked hearing her old stories. At first, mum couldn’t comprehend that someone from across the globe just read my status and liked it, I explained the red notification was the indicator.
As the weeks went by, mum would ask, “Who liked my story this week and where are they from?” My friends would ask me to say hello to my mum and community as we know it was developing.
The three transitions are painfully inevitable as we forge forward and optimise a new way of living in the digital age.
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